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Dean James

Mens Fashion Lookbook

2020

Client: Dean James

Focus: Production, Post-Production, Delivery

XSquared Films were asked to produce a promotional fashion video for model Dean James, going under Premier Model Management - one of the world’s top modelling agencies. We took to the streets of London with the initial concept of splitting up the video into three distinct sections - smart, casual and street fashion. 

We applied this concept and chose locations that would best compliment each of the stylistic choices agreed upon. Our team carried external lighting sources which was used to separate the talent from the background and ensure focus was on the the model and the outfits.

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