Client: BritAsia TV
Focus: Concept, Creative Direction, Production, Editing, Delivery
BritAsia TV hosted the annual BritAsia TV Music Awards, sponsored by 4New at London’s Park Plaza Westminster Bridge on Saturday 6th October, boasting a sensational guest list of some of the leading names from the Asian and mainstream industry.
The star-studded ceremony was hosted by UK singer and actress Preeya Kalidas and Birmingham born Apache Indian. The audience was treated to performances by the host, Preeya, UK born JK, Punjabi singer Nimrat Khaira, Punjabi King of Bollywood Mika Singh, G Sidhu, Raghav and winner of the ‘Lifetime Achievement’ award, Arif Lohar, with special appearances from Steel Banglez and Naughty Boy.
XSquared were commissioned to produce a promotional advert for the annual BritAsia TV Music Awards in London, which received excellent feedback from the event organisers. The promotional video later went on to be aired live on BritAsia TV as a promotional advert for the Music Awards.